Savills says dropping Zoopla in favour of OnTheMarket has helped its leads

Savills has said that after dropping Zoopla and Primelocation last year when OnTheMarket launched, the number of leads has not dropped.

The firm also says that the leads it now gets are of better quality.

The comments have come from Paul Jarman, head of western regional at Savills and a non-executive director of Agents’ Mutual, the company which launched OTM on January 26 last year.

Jarman said: “After just a year, it’s very encouraging to see that OnTheMarket.com has already become firmly established in the top three portals.

“There is little doubt the business benefits from being 100% owned and controlled by full-service estate and letting agents, and no one should under-estimate the determination of these agents to make the venture a success.

“We know from our tracking that we receive just as many leads now as we did a year ago when we stopped listing with Zoopla and Primelocation, and more importantly, the leads are of a better quality which is what counts for us and for our clients.

“There is some way to go before OnTheMarket.com achieves its full potential but we are extremely happy with what it has achieved since it launched and are confident that as more and more agents sign up, its rate of growth will continue to accelerate.”

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